Before we dive into his business ventures, it helps to understand where He Youjun came from. Born on January 12, 1995, he’s one of the youngest sons in the huge Ho family. His mother is Angela Leong, the fourth wife of his late father. Yes, that makes him part of one of Asia’s most famous and complicated family dynasties. But instead of leaning only on the family name, He Youjun chose a different path — education and tech. You might not know this, but He Youjun is a serious math nerd at heart. He attended the Massachusetts Institute of Technology (MIT) and graduated in just three years instead of the usual four. That’s not the most common thing you’ll hear from a billionaire’s son. While at MIT, he focused on mathematics and quickly showed an interest in the startup world. Many people in his position would have taken a cushy job in the family business, but he instead spent time building his own landing spot. After graduating in 2016, he landed a couple of internships at big finance firms like Barclays and Lazard, which gave him real experience outside of his surname. He Youjun didn’t stay in finance for long. He wanted to build something of his own. His first major tech move was combining his love for gaming with his analytical brain. He co-founded a company called V5Gaming, which focuses on esports and gaming infrastructure in China. This wasn’t just a hobby project. The esports industry in Asia is massive, and He Youjun positioned himself right at the center of it. Later, he also put his own money into a few other startups that attract younger audiences, including social and content platforms. The guy clearly understands that the next generation’s money is in digital experiences, not just casinos and property. One of his most talked-about moves came in 2020 when He Youjun launched an app called NESYS. For those who don’t follow Chinese tech news, NESYS was designed as a sort of social commerce platform that combined retail with interactive gaming mechanics. Did it become a viral success? Not exactly, but it showed that he was willing to burn cash and time on new ideas. People criticized the app for being too complicated or even gimmicky, but that’s part of the startup game. The bigger takeaway is that He Youjun isn’t afraid to lose — he’s playing a long game. You may have seen news stories about the infamous Ho family inheritance battles. He Youjun didn’t stay out of it completely, but his role has been more as a modern voice rather than a boardroom brawler. He is the co-founder of Mecenat, a leather goods andHe Youjun’s Education and Early Ambitions
From Investment Banking to Gaming Startups
The NESYS Moment: More Than Just a Startup
His Role in the Ho Family Business



